Wednesday 27 June 2018

Shamit Khemka: SEO is absolutely necessary for businesses today


Shamit Khemka believes that SEO is absolutely necessary for global businesses to be able to reach out to their potential customers and target audiences across the USA, UK and worldwide. SEO or Search Engine Optimization refers to the various important and recurring activities performed by SEO professionals in order to help a website/ web identity become searchable and visible on Google. 

Since there are countless websites and several keep adding almost every day, the competition is high in the cyberspace. With so many businesses already working so hard to win the attention of online customers, how would you ensure that your target audiences are able to find your website? This is when SEO will help you! You can take the help of certified SEO professionals to help you get your website on top of search engine result pages. Higher search engine ranking means more business and greater ROI. 

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Monday 11 June 2018

Shamit Khemka: EO has helped me evolve as a global entrepreneur


Entrepreneurs' Organization (EO) has completely changed my leadership and management style. I can feel the change in all these years of my association with this amazing organization. I must acknowledge that EO has helped me evolve as a global entrepreneur from just another businessman in the huge crowd of billions of others. EO gives us (entrepreneurs) an opportunity to meet and interact with a huge community of entrepreneurs from all parts of the world. I believe that EO is a great platform for entrepreneurs – both budding and established.

As an entrepreneur, I feel that the role of an entrepreneur is a tough one as you have to be always on your toes. There are hurdles that come in the guise of difficult sales, customers and, sometimes even, employees. You need to be wise enough to skillfully handle these while managing the challenges on personal front. Entrepreneurs are almost always busy looking for ways to grow their business and expand their client base. We hardly think that our leadership style also needs to be changed. Thanks to EO, meeting with like minded, intelligent entrepreneurs from across the globe has helped me change my leadership style. Inspired by their success stories, I also started two joint ventures named foodcloud.in in year 2012 and CSIPL – Cross Section Interactive Private Limited in 2013. Besides this, the number of SynapseIndia's development centers has also increased from just 1 a few years ago to 4 now in Noida, India.

Being associated with EO (on regional and local boards), since 2007, has been a highly rewarding experience for me. Holding the chair as EO Regional Director, South Asia (2014 – 2016) was the best experience that further honed my management and leadership qualities. I am obliged to all fellow members for appreciating my contribution to the EO through standing ovation during the EO RIE event.


Shamit Khemka: An IT entrepreneur who recommends SMO


Shamit Khemka is a renowned entrepreneur, Founder & Managing Director of SynapseIndia – a highly sought after and reputed IT outsourcing company with its clients all over the USA, UK, Australia and worldwide. The company caters to the unique and challenging IT needs of its global clientele. Under Shamit Khemka's leadership and guidance, SynapseIndia has been growing at a commendable pace since inception 18 years ago (in 2000).

Shamit Khemka strongly believes in the growing power of social media and highly recommends social media optimization (SMO) for businesses and individuals desirous of managing their online reputation among target customers worldwide. He believes that social media is a powerful platform and, if used intelligently, can help you achieving better and efficient branding. Needless to say; better branding means more business and more business means more earnings and an increased profitability. So, SMO can help you boost your ROI through improved social image.