Wednesday 21 November 2018

Shamit Khemka – Strategic Entrepreneurship Through Value Proposition


Shamit Khemka, the founder of SynapseIndia, an IT outsourcing company, has been leading an impactful as well as a sustainable business model. He is known as one of the pioneers in the IT industry in India, and he's significantly contributed to the IT boom in the country.

Over the course of his journey as a successful entrepreneur and business leader, Mr. Khemka has shown a visionary capacity while leading SynapseIndia. He closely observes the emerging trends in IT and related tech industries while identifying future problems. Entrepreneurs should define their value proposition, by analyzing the dimensions of a product or service that customers tend to value, he says. According to Mr. Khemka, dimensions like speed, cost, and customizability, can have a dramatic role in a business.

The business leader believes that entrepreneurs should think of the value they aim to create in a marketplace. The position of a business in a market, according to him, is defined by the customers of the business and its value proposition. He believes that both the factors -- customers and value proposition have equal importance in management and should be treated as such. Mr. Khemka has always prioritized customer relationship management. With a full-fledged customer relationship team in place, SynapseIndia maintains a smooth and effective communication with its clients.