Shamit Khemka, the founder of
SynapseIndia, an IT outsourcing company, has been leading an
impactful as well as a sustainable business model. He is known as one
of the pioneers in the IT industry in India, and he's significantly
contributed to the IT boom in the country.
Over the course of his journey as a
successful entrepreneur and business leader, Mr. Khemka has shown a
visionary capacity while leading SynapseIndia. He closely observes
the emerging trends in IT and related tech industries while
identifying future problems. Entrepreneurs should define their value
proposition, by analyzing the dimensions of a product or service that
customers tend to value, he says. According to Mr. Khemka, dimensions
like speed, cost, and customizability, can have a dramatic role in a
business.
The business leader believes that
entrepreneurs should think of the value they aim to create in a
marketplace. The position of a business in a market, according to
him, is defined by the customers of the business and its value
proposition. He believes that both the factors -- customers and value
proposition have equal importance in management and should be treated
as such. Mr. Khemka has always prioritized customer relationship
management. With a full-fledged customer relationship team in place,
SynapseIndia maintains a smooth and effective communication with its
clients.